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While the vast majority of design, production and marketing is overseen and executed by Bvlgari alone, the company does, at times, partner with other entities. Currently part of the LVMH Group , Bvlgari was founded in Rome in by Greek silversmith Sotirios Boulgaris later Italianized to Sotirio Bulgari as a single jewellery shop that has, over the years, become an international force known for its jewellery creations.
Thanks to this success, the company has evolved into a dynamic player in the luxury market, with an established—and growing—network of stores in the most exclusive shopping areas around the world.
The Bulgaris were an ancient silversmithing family from the Epirus region of Greece. Сотир Българи ; Greek: In , Sotirio Bulgari moved to Rome and, in , opened his first store on via Sistina In , Sotirio passed away, leaving the business to his two sons, Giorgio — and Costantino — , who each had a keen interest in precious stones and jewels.
During the Second World War , most new jewellery was crafted out of gold, as gems were scarce, and designs became softer and more natural feeling. At the same time, Bvlgari style embraced a new spirit. The post-war boom saw a return to precious materials, particularly white metals covered in diamonds. Among these multi-hued jewels, cabochon cuts were another innovation.
These new pieces were a significant departure from classical Parisian design, and affirmed the emergence of a distinctive Bvlgari look. In the early 80s , to oversee all production of Bvlgari watches , Bvlgari Time was founded in Switzerland.
During this decade, Bvlgari deepened its dedication to creating wearable high jewellery, debuting pieces that were unconventional, daring, precious—and suitable for any occasion. This concept has been developed through modular jewellery, where repeated elements with a strong, recognisable design were used to craft multiple creations.
The first example of this concept was Parentesi. In , Bvlgari pushed ahead with an aggressive programme for growth, becoming listed on the Milan Stock Exchange for the first time . In , the brand launched its first accessories collection, beginning with silk scarves  before developing a wide range of leather accessories and eyewear. In , the brand welcomed the millennium with the launch of the B.
The acquisition concluded on 4 October as Bvlgari was delisted from the Borsa Italiana. In , Bvlgari celebrated the th anniversary of the brand. To mark the occasion, the shop at Via Condotti 10 was reimagined by the architect Peter Marino , and reopened.
In , Bvlgari opened a new Jewellery Manufacturing headquarters in Valenza. In the beginning of Bvlgari opened its first hotel in Milan in , a resort in Bali in , followed by a hotel in London in , followed by Dubai and Beijing in with further hotels scheduled to open in Shanghai  and Moscow in and respectively.
In , Bvlgari Bali has been chosen by the readers of Smart Travel Asia magazine as number 2 of top places to stay in Asia. Future locations will include Shanghai and Moscow. Bvlgari jewelry design is distinctive and often imitated and counterfeited. In the s, many of the more expensive Bvlgari pieces such as necklaces, bracelets and earrings were characterized by instantly recognizable, bold, architectural designs combining large and weighty gold links with interlocking steel.
Bvlgari is also famous for colored stones, especially sapphires mixed in unique formats. Genuine Bvlgari watches have a unique serial number that is registered with the company. Bvlgari relies on a distribution network of about stores, located in the most exclusive shopping areas in the world.
The largest Bvlgari store in the world is the story Bvlgari Ginza Tower in Tokyo, square meters of retail floor space, including a restaurant and lounge bar. Bvlgari Haute Horlogerie SA employs about people.
Bvlgari develops its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bvlgari watch collection comprises the following lines: At BaselWorld , Bvlgari unveiled the complicated Assioma Multi Complication watch, equipped with tourbillon , perpetual calendar and second time zone. Between and , Bvlgari donated 13 million euros to Save The Children. By the end of the partnership was renewed. So far the donation has directly reached , children, trained 9, teachers and provided rehabilitation activities in schools.
From Wikipedia, the free encyclopedia. For the instrument, see Bulgari instrument. This section does not cite any sources. Please help improve this section by adding citations to reliable sources.
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